Lead like no one else.

Coaching for academic leaders who think outside the box.

➤ Embrace Your Strengths

➤ Effectively Navigate Challenges

➤ Drive Positive Change

Overcome the status quo.

It’s not uncommon for leaders in higher education to find themselves boxed in by tradition and bureaucracy - their creativity and ability to create change stifled.

In a system that often resists innovation, the weight of expectations and the struggle to maintain individuality is overwhelming.
Many experience:

• Overall disengagement and dissatisfaction
• Difficulty making impactful decisions
• Increased frustration, anger, and self-doubt

White Light Bulbs on a Brown Desk with a Large Clear Light Bulb
Jen deCoste of ACT Executive Coaching

A coach who knows.

Hi, I’m Jen. With 30 years of experience in higher education leadership and consulting roles, I understand the complexities of academic life.

I’ve been where you are, and I know how lonely it can feel to walk a tightrope between expectations and authenticity.

But it doesn’t have to be that way. I can show you how to navigate challenges and drive change without losing yourself, your creativity, or your uniqueness.

American Educational Research Association

National Research Award Winner

Balanced Scorecard Professional

Institute of Coaching Member

International Coaching Federation

Lead from your core.

Imagine leading with the authenticity and creativity that truly defines you. ACT Executive Coaching helps you align your leadership style with your true self, so you can move forward with confidence and integrity.

  • Clarify Your Values

    Chart a course that’s in alignment with what you really want by first gaining clarity about what’s important to you.

  • Amplify Your Strengths

    Become an authentic, self-assured leader by identifying and learning how to leverage your characteristic strengths.

  • Embrace Your Uniqueness

    Create a meaningful impact and foster a culture of innovation and growth by using your creativity and quirks to drive real change.

Custom coaching for uncommon leaders.

This is more than leadership development. It’s personalized guidance that respects your challenges while using your distinctive abilities to create innovative solutions.

1 | Schedule a 15-minute discovery call:

Find out if ACT Executive Coaching is right for you. During this call, you'll share your challenges and I'll explain a bit about my coaching style. If we're a match, the next step is a 60-minute complimentary session

2| Go deeper with a no-obligation coaching session:

This free session will move you toward action! Whether it’s a pressing challenge or a big dream, by the end of our call, you’ll know what step to take next.

3 | Lead with purpose and impact:


With regular coaching, you’ll learn how to stop holding yourself back, so you can fully leverage your strengths to create positive change.

The ACT Process

As an executive coach, my focus is on helping you move forward. I created the ACT process to ensure you’re headed in the right direction and have the tools to get there.

  • Action

    Our work starts with setting goals and doing something every day that gets you closer to achieving them.

  • Clarity

    Next, you’ll get clear about your strengths and values. We’ll match these to your work to ensure alignment and satisfaction.

  • Transformation

    The last step is learning to use what we’ve uncovered to reach your goals. This process helps develop a signature leadership style that keeps you focused and energized.

Words from leaders like you.

ACT Executive Coaching works exclusively with professionals at higher education institutions and adjacent organizations.

Trusted by clients at:

Endicott College
Gwynedd Mercy University
University of the Ozarks

Lead differently. Lead authentically.

It’s time.

You’ve read books, purchased courses - maybe even joined a group coaching program - but nothing changes.

How much more energy do you want to spend trying and failing to change things?

Without actionable, candid guidance from someone who knows the academic landscape, you’re left where you started. Let’s chat. You have nothing to lose.